The This Morning presenter, 48, shocked fans earlier this month when she announced she was single live on air, just days after she was rumoured to have gotten ‘engaged’.
As well as her heartbreak, Alison has also been struggling after claiming a former friend blackmailed her.
Yet she has sought solace in co-host Holly, 42, who is said to be ‘counselling’ her through her breakup.
A source told Closer magazine: ‘She’s been helping to lift Alison’s spirits by not only being there for her to talk to and a shoulder lean on, but by instilling her with confidence and helping her focus on how many positive things she has in her life. It’s like a form of counselling.’
Best pals: Alison Hammond has been leaning on Holly Willoughby for support after her split from landscape gardener Ben Hawkins
The insider added: ‘While Holly and Alison have never been best friends, Alison has been touched at how Holly’s stepped up since her split from Ben – texting her almost daily, calling and even inviting her over for wine, which has been hugely therapeutic for Alison.
‘There have been some nights where she and Holly have spent time on the phone talking things through – and Holly’s really helped remind Alison how much she has to look forward to.’
The pair have been documenting their close bond on Instagram, with several posts being shared together over the past few days.
The ladies have been co-hosting This Morning this week while Phillip Schofield takes the week off.
Alison went round to Holly’s home on Monday for a girls’ night in, where they enjoyed pizza and wine with Nicole Appleton, Emma Bunton and the head of artist relations at Universal Music, Shiarra Bell.
Sharing a snap of the group on Instagram, Alison penned: ‘Girl therapy night ! Needed that ❤️@hollywilloughby @emmaleebunton @shishib.’
She also posted a snap of herself and Holly on This Morning which she captioned: ‘Love you so much’, while Holly shared selfies of the pair captioned with love hearts.
MailOnline has contacted Holly and Alison’s representatives for comment.
Therapy: Alison went to Holly’s home on Monday for a girls’ night in, where they enjoyed pizza and wine with Nicole Appleton, Emma Bunton and Shiarra Bell
Ex: The This Morning presenter, 48, shocked fans earlier this month when she announced she was single just days after she was rumoured to have gotten ‘engaged’ to Ben Hawkins (pictured)
As she flashed the Pear Ring she said: ‘More people are wanting to meet people out and about and having a green ring might be a good idea so that people know you’re single. As you can see, I’ve got my single ring on.’
Holly then interjected: ‘Hopefully you won’t need it for a lifetime.’
The Pear Ring works the opposite of an engagement ring, with users donning it to show strangers they are available.
The official green ring costs £19.99 and aims to help people find love in person rather than on dating apps.
Alison’s heartache comes amid her blackmail horror, with West Midlands Police telling MailOnline that a man had been bailed following his arrest on suspicion of blackmail.
Alison allegedly told pals she handed over thousands of pounds and a car to a former friend who threatened to leak false details about her private life.
The force confirmed it had arrested a 36-year-old man from Warwickshire on suspicion of blackmail against a woman in her 40s.
The man was questioned by police and on Sunday was released on conditional bail, it added.
Sweet: Holly and Alison have been documenting their close bond on Instagram, with several posts being shared together over the past few days
A source said: ‘Alison has been touched at how Holly’s stepped up since her split from Ben – texting her almost daily, calling and even inviting her over for wine’
West Midlands Police said on Sunday they ‘take reports of this kind very seriously’ and enquiries were ‘progressing swiftly’.
According to The Sun, the former Big Brother contestant also handed over a BMW worth £5,000.
It’s claimed the presenter reported the incident to police last week, with a colleague telling the publication Hammond revealed she had ‘reached the end’.
She allegedly showed officers from the force messages she had received from the man on Tuesday.
The new Great British Bake Off host is said to have fought back tears and claimed that she had ‘trusted’ the man when speaking to a friend.
‘I thought he valued our friendship. I now know he only wanted me to fund his life of luxury’, The Sun reported.
It is claimed the man took advantage of Alison’s kind nature and they forged an unlikely friendship despite his issues with drugs.
Alison reportedly told her friend that he sprung the demands on her out of the blue after she had been happy to try and help him and spend money on him.
It is claimed she attempted to cut ties with him a number of times but he managed to make his way back into her life.
Things reached boiling point for Alison when she is said to have told a colleague last week: ‘He sent me a message stating that if I didn’t give him £3,500 he would ruin me.
‘I was flabbergasted. I’m still in shock. To have a friend seeking to blackmail and extort me is just heartbreaking. I had to realise I’d reached the end and go to the police.’
Things reached boiling point for Alison when she is said to have told a colleague last week: ‘I had to realise I’d reached the end and go to the police.’
However, Alison is said to be ‘genuinely scared’ of any retaliation from the man now she has stopped giving him money and gone to the authorities.