The B*tch Better Have My Money hitmaker, 34, could be seen whipping out her Fenty Beauty By Rihanna Invisimatte Blotting Powder compact to lightly make a few touch ups in the middle of her 13-minute show. The product retails for around $34.
Alongside a hugely successful music career, Rihanna has built a billion dollar beauty and fashion empire in recent years and clearly couldn’t pass up the opportunity for a product placement.
Of course, traditional ad spots during the Super Bowl can cost between $6 million and $7million for a 30 second slot.
But her make-up break wasn’t the only jaw-dropping moment – she also rub her belly while debuting her surprise baby bump.
Her representative confirmed she is expecting baby number two after the show.
The Savage x Fenty founder welcomed her first child earlier last year in May with rapper, A$AP Rocky.
Viewers and fans jumped to social media to applaud Rihanna for using her beauty brand live on the stage, which was her first live television performance in five years.
Paying homage: Rihanna, 34, plugged in her Fenty Beauty brand during her Super Bowl LVII Halftime performance on Sunday amid the Kansas City Chiefs vs. Philadelphia Eagles game
Happy news! Shortly after the singer’s concert ended, the star’s representative confirmed that she is expecting baby number two
As she confidently strutted down the long stage placed in the middle of the football field at State Farm Stadium in Arizona, Rihanna pulled out a powder pact from her Fenty Beauty brand, which she launched in 2017.
The beauty could be seen wearing a figure-hugging, red jumpsuit that was left partially unzipped along with a vibrant red bodysuit that showcased her growing baby bump as the audience cheered her on from the stands.
Her brunette locks were slicked back into a stylish ponytail, allowing strands to fall down straight to border the sides of her face.
The Umbrella singer paused to touch up her makeup with powder from the brand before quickly closing the pact which she handed to a backup dancer, while retrieving her microphone from another.
Social media users were quick to address the perfect product placement, with one penning in a tweet, ‘There is nothing more Rihanna than Rihanna reapplying Fenty powder in the middle of her Super Bowl halftime show.’
Another wrote in all caps followed by a humorous meme, ‘NOT HER USING THE FENTY INVISIMATTE IN THE MIDDLE OF THE PERFORMANCE I LOVE HER SM.’
One fan typed out, ‘one thing about miss rihanna is she will always gonna promote fenty beauty,’ while also adding a clip of the star applying the powder.
A second fan jokingly penned, ‘Truly obsessed with Rihanna turning her #HalftimeShow into a Fenty Beauty commercial.’
Smooth: The Umbrella singer paused to touch up her makeup with powder from the brand before quickly closing the pact which she handed to a backup dancer, while taking a microphone from another
Reaction: One social media user penned on Twitter, ‘NOT HER USING THE FENTY INVISIMATTE IN THE MIDDLE OF THE PERFORMANCE I LOVE HER SM’
Support: One fan wrote, ‘one thing about miss rihanna is she will always gonna promote fenty beauty,’ while also adding a clip of the star applying the powder
During a past interview with Elle last year, Rihanna gushed about her brand, which had just become available to consumers in Ulta Beauty stores.
The talented vocalist and businesswoman stated, ‘Fenty Beauty, our brand, is for everyone,’ and added, ‘We want everyone to feel included…’
When opening about the decision to launch a beauty brand, the star expressed to Essence, ‘You have all these ideas of things you want for yourself, and for me, beauty was a natural fit because makeup is such a huge part of my career and image.’
The star continued, ‘I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect.’
Aside from Ulta, Rihanna’s brand can also be found in stores such as the popular beauty store, Sephora.
During her live televised Halftime show, the mother of one, soon-to-be two, sang a number of hits, such as Work, Umbrella, Diamonds, and also Pour It Up.
As she showed off her incredible skills on the large stage while surrounded by a stadium full of fans, such as close friend Adele, her boyfriend A$AP Rocky also supported the Barbados-born star from the sidelines.
Having fun: Pop culture commentator Gibson Johns joked, ‘Truly obsessed with Rihanna turning her #HalftimeShow into a Fenty Beauty commercial’
Businesswoman: The Barbados-born star launched her beauty brand in 2017, and told Elle, ‘Fenty Beauty, our brand, is for everyone,’ and added, ‘We want everyone to feel included…’; seen earlier this month in Phoenix
Proud supporter: A$AP Rocky, whom she shares her first child with, was seen cheering on Rihanna from the sidelines during her performance
The couple welcomed their first child, a son, last year in May, after announcing baby number one was on the way in January 2022.
At the time, a source close to Rihanna expressed to People that she was more than, ‘excited to be a mom.’
The insider added, ‘Everything Rihanna does, she does it her own way on her own time table, and having a baby is no different,’ and added that both she and rapper A$AP Rocky are, ‘just like any other pair of parents-to-be.’
‘Yes, they happen to be famous, but they’re just the cutest, giddiest young couple that’s expecting kids.’
Not long after her performance, fans began to speculate that the singer was pregnant, which her representative soon confirmed on Sunday not long after her Halftime show.
Earlier Thursday, Rihanna had opened up about taking on the coveted role of headlining the Super Bowl Halftime show during a panel in Phoenix, reported Page Six.
‘As scary as that was, because I haven’t been on stage in seven years, there’s something exhilarating about the challenge of it all,’ she explained, adding some of her motivations to tackle the ‘challenge.’
‘And it’s important for me to do this this year. It’s important for representation. It’s important for my son to see that.’
Growing family: The couple welcomed their first child, a son, last year in May, after announcing baby number one was on the way in January 2022; the two seen in January in Beverly Hills
Motherhood: The Umbrella hitmaker welcomed her first child, a son, last year in May 2022 with rapper, A$AP Rocky