‘There’s a lot of people who make you one-dimensional; you have to be an influencer or you have to be a basketball player. I think you can be both,’ Haley Cavinder told reporters last week at March Madness. It’s a quote that may stick for some time.
And in the case of Haley and her twin Hanna, why shouldn’t it apply? They have a big social media following across several platforms, including 4.5million TikTok followers, an estimated wealth approaching $2million at the age of 22 and 31 sponsorship deals and counting. There’s a lot the Cavinder twins have gotten right so far.
Their March Madness run was ended last weekend when the Miami Hurricanes were defeated 54-42 by LSU.
But now, as the dust settles on a tournament run that galvanized their profiles even further, an exciting question remains: what comes next?
DailyMail.com assesses some of their possibilities.
The Cavinder twins caught the eye in the Miami Hurricanes’ run to March Madness Elite Eight
Now, the 22-year-old twins have several different options ahead of them for what comes next
They have played basketball since age six but it appears the future is away from the game
Could a move to the WNBA one day be on the cards? For all their recent fame as influencers, a love of basketball is central to who the Cavinder twins are. They have been playing the game since the age of six, after all.
Out of the two, Haley is widely considered as the better, with Hanna having a role off the bench for the Miami Hurricanes in most of March Madness.
The WNBA rules state players have to be 22 years old, which the Cavinder twins are, to declare for the draft and have no remaining college eligibility.
But, it appears that it would need a significant change of heart for either of them to even try and get drafted.
It has been reported in times gone by that both of them would be tempted by a WNBA offer should one ever emerge. But a cold fact is that at 5-foot-6, they are on the smaller side for the positions they play as a guard.
And in a recent appearance on the BFF Podcast, host Dave Portnoy put it bluntly to them: ‘What comes next? Because, no offence, I don’t think the WNBA is in either of your futures, no offence.’
‘No, no that’s OK’ they answered together, at the same time with a smile. ‘None taken.’
Hanna added: ‘My world has changed, to be completely honest. And they always say we’re too small. We’re 5-six on a good day, 5-foot-5 and-a-half.’
In a recent interview Hanna said they are both often told that they are small for basketballers
Haley Cavinder is considered the better player but the WNBA doesn’t seem to be on the radar
‘We definitely didn’t grow up wanting to become wrestlers,’ Haley Cavinder told TIME magazine in 2021. ‘It just kind of happened. It’s right up our alley because it is entertainment. And that’s what Hanna and I do on the side.’
When rules lifted preventing college athletes agreeing third-party sponsorships in 2021, the Cavinder twins announced a surprising agreement to partner with WWE to promote wrestling and potentially, once their playing days are through, even take part.
WWE has started partnering with college stars to recruit its future generations of stars and the Cavinder twins were among a number of athletes who they teamed up with.
As part of the deal, it is believed the Cavinder twins have access to the WWE’s Performance Center in Florida to learn acrobatics and any other skill needed to participate as a wrestler.
And while it’s an unexpected move, it’s also potentially a lucrative one. In 2022, WWE’s revenue increased 10 percent and passed $1billion.
‘We were at an event in Nashville and it was so fun, and their fanbase is crazy,’ enthused Hanna on the BFF podcast. ‘We could be the next Bella Twins.
‘We’d have to take classes, fully train and take classes. Fully do it. It’s not no joke, at all.’
Hanna (pictured) and Haley have both signed terms on a partnership working with WWE
The twins have the option to train up and compete in wrestling one day in the future
They recently joked that as a duo, they could be the new Bella Twins competing in WWE
‘We’re between, for sure,’ Hanna said back in March when asked if they were basketball players or influencers.
Haley added: ‘On TikTok, with Covid, I feel like that’s when everything happened and I feel like people just like the twin aspect.’
But while the Cavinders relish the platform that comes from their social media presence, it appears it isn’t something they see themselves doing forever.
Speaking to the New York Post, Haley said earlier in March: ‘I feel like in influencing, you get in it, it’s such hard work and being able to stay consistent with social media and all that comes with it, props to everyone, it’s very hard.
‘It’s not no 9-5. Sometimes I’m just like social media is a lot and super overwhelming and I want to have a life outside of it. But also I know that’s where the money is and I’m going to use that and take advantage of that.’
Despite a huge following, the sisters have said they don’t want to be influencers forever
So if, as Haley said, they make most of their money via social media and the advertising opportunities that emerge, what will they do with their dollars?
Well, a property empire might be one avenue that they explore.
‘It’s more about having passive income,’ Hanna said to BFF. ‘We are super into health and fitness so we are trying to create a brand in that and we really want to get into real estate.’
Hanna also admitted that a health and fitness brand alongside WWE appearances would work well together.
The Cavinders – worth an estimated $1.7million – could invest their money into real estate
In the coming year they could split if Haley chooses to play on while Hanna ‘wants to start life’
COULD THEY SPLIT?
‘Yeah there’s a chance we break up,’ Hanna told BFF, despite Portnoy suggesting it wouldn’t be a good decision if they want to cash in on the brand they are creating.
Haley added: ‘It’s not like we want to split up, she just might not want to take her fifth year.
‘Honestly, I like to hoop so I might come back and take my fifth year. Hannah’s more like “I want to start my life”. So it’s really not with the influencing, it’s just what she might want.’
Forbes estimated the Cavinders’ wealth was at around $1.7bn last year. They also have their own podcast – Twin Talk – and a YouTube channel that has 87,000 subscribers and counting.
In an era where YouTubers like Jake Paul are trying to forge a career in boxing, or people like Paige Spiranac and Rachel Stuhlmann are building a following for their respective sports such as golf and tennis, there seems to be an increasing amount of room in the sporting landscape for people like the Cavinders.